Privacy Policy - niftee®

niftee®, a service of Profit Now Solutions LLC ("Company," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide, including:

Account Information: Name, email address, phone number, business name
Payment Information: Billing address, payment method details (processed securely by Stripe)
Business Information: Details about your business for website creation (industry, services, location)
Content: Text, images, and other materials you provide for your website
Communications: Messages you send us via email, forms, or support requests

Information Collected Automatically

When you visit our website, we automatically collect:

Device Information: Browser type, operating system, device type
Usage Data: Pages visited, time spent, click patterns
Location Data: General geographic location based on IP address
Cookies: See our Cookie section below

2. How We Use Your Information

We use your information to:

Create and maintain your website
Process payments and manage your subscription
Provide customer support
Send service-related communications (updates, maintenance notices)
Send marketing communications (with your consent)
Improve our services and develop new features
Analyze website usage and optimize user experience
Prevent fraud and ensure security
Comply with legal obligations

Legal Bases for Processing (GDPR)

For users in the EEA, UK, or Switzerland, we process your data under the following legal bases:

Contract Performance: To provide our website services and fulfill our agreement with you
Legitimate Interests: To improve our services, prevent fraud, and conduct analytics (balanced against your privacy rights)
Consent: For marketing communications and certain cookies (you may withdraw consent at any time)
Legal Obligation: To comply with applicable laws and regulations

3. Information Sharing

We may share your information with:

Service Providers: Third parties who help us operate our services (Stripe for payments, Cloudflare for hosting, GoHighLevel for CRM)
Muldrow Marketing: Our full-service marketing division, for integrated marketing services if requested
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

AI Content Services

We use third-party AI services (including Anthropic and OpenAI) to generate website content, images, and logos based on the business information you provide during onboarding. Your business details — such as business description, industry, services offered, and brand preferences — are sent to these services for processing. These providers process data under our API agreements and do not use your data to train their models. Generated content is stored on our platform and becomes part of your website.

Domain Registration

If you purchase a domain through our platform, your registration information (name, email, address) is shared with our domain registrar partner, Porkbun, as required by ICANN domain registration policies. WHOIS privacy protection is enabled by default where available.

Email Communications

We use third-party email delivery services to send transactional emails, including magic link logins, site review notifications, and account updates. These services process your email address and name solely for the purpose of delivering messages on our behalf.

International Data Transfers

Our services are hosted in the United States. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer. For users in the EEA, UK, or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission to ensure adequate protection for your data.

4. Cookies, Advertising & Analytics

We use cookies and similar technologies to:

Remember your preferences
Analyze website traffic (Google Analytics)
Measure advertising effectiveness (Google Ads conversion tracking)
Improve our marketing effectiveness

We may implement additional third-party advertising and analytics tools (such as social media pixels and conversion tracking) in the future. These tools may collect information about your browsing activity across websites. All non-essential tracking cookies are gated behind our cookie consent mechanism — analytics and advertising scripts only load after you accept cookies. We will update this section as additional providers are implemented.

You can control cookies through your browser settings. Disabling cookies may affect some functionality.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

SSL/TLS encryption for data in transit
Secure payment processing through Stripe (PCI-DSS compliant)
Regular security updates and monitoring
Access controls and authentication
Regular backups

While we take reasonable precautions, no method of transmission over the internet is 100% secure.

6. Data Breach Notification

In the event of a data breach that compromises your personal information, we will notify affected users via email within 72 hours of becoming aware of the breach. Notification will include a description of the breach, the types of data affected, and steps we are taking in response. Where applicable, we will also notify relevant supervisory authorities as required by law.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After cancellation:

Website content: Deleted within 30 days of cancellation. No exports or backups are provided.
Account information: Retained for 7 years for legal/tax purposes
Payment records: Retained as required by law
Anonymized analytics data: May be retained indefinitely for service improvement

8. Your Rights

Depending on your location, you may have rights to:

Access: Request a copy of your personal information
Correction: Request correction of inaccurate information
Deletion: Request deletion of your information
Portability: Request your data in a portable format
Opt-out: Unsubscribe from marketing communications
Withdraw Consent: Withdraw consent for processing based on consent
Object: Object to processing based on legitimate interests
Restrict: Request restriction of processing in certain circumstances
Complaint: Lodge a complaint with a supervisory authority (for EEA/UK residents)

To exercise these rights, contact us at support@niftee.ai. We will respond to verified requests within 30 days (or as required by applicable law).

9. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act and California Privacy Rights Act, including:

Right to Know: Request information about what personal information we collect, use, disclose, and sell
Right to Delete: Request deletion of your personal information
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out of Sale/Sharing: We do not sell or share personal information for cross-context behavioral advertising
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To submit a request, email privacy@niftee.ai or contact us using the information below. We may need to verify your identity before processing your request.

10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Services

Our services integrate with third-party providers. Their use of your information is governed by their privacy policies:

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or by posting a notice on our website. Your continued use of our services after changes constitutes acceptance.

13. Contact Us

If you have questions about this Privacy Policy or our practices, contact us:

Email: support@niftee.ai
Company: Profit Now Solutions LLC (niftee®)